Current service scope
What Made It? checks selected images for signs of AI generation and shows available file details and Content Credentials in a private report. Image analysis may use a third-party service. The Privacy page explains who receives your file and how it is handled.
Signed-in accounts can use the PDF page checks. It parses an eligible PDF in the browser and submits only the selected browser-rendered pages as separate image analyses. It does not analyze document text, assign one verdict to the whole PDF, or extend page results to unselected pages.
Signed-in accounts can use the Office image checks for standard DOCX and PPTX packages. It inspects the package locally and submits only the JPEG, PNG or WebP images the user explicitly selects, with a maximum of five images per collection. It does not submit document text, reconstruct layout, assign one verdict to the whole document or extend results to unselected images. Macro-enabled, externally linked and unsupported packages are rejected.
Signed-in accounts can use the video frame checks. It submits only the frames the user explicitly selects and confirms, with a maximum of five frames per collection. Each frame is checked separately; its result does not describe the complete video.
Signed-in accounts can also use the audio clip checks. It submits one explicitly selected and confirmed clip of up to 30 seconds as a WAV audio file for analysis. The result applies only to that selected clip and is not extended to the complete recording. What Made It? does not identify a speaker, produce a transcript or claim that a complete recording is authentic. Excel, legacy binary Office files, public sharing, batch processing and developer API access are not currently enabled.
Results are not proof
A result describes the file or selected part you submitted. A score from 0 to 100 shows how strong the signs of AI generation are; it does not tell you how certain the result is. Results may be wrong, so check the source and context before relying on them. It does not prove who created a file, whether a person intended deception, whether copyright is valid, or whether material is admissible evidence.
AI detection results, file details and source records answer different questions and are shown separately. A report also explains when a check could not finish or there is no clear result. A recognized screenshot is assessed only as rendered pixels and cannot establish how the original content shown inside it was created. Finding few signs of AI generation does not prove that an image came from a camera. Source records are shown separately from the image score and may tell a different story. PDF page, Office embedded-image, Video frame and Audio clip results apply only to the selected unit and are not combined into a whole-file score. Do not use What Made It? as the sole basis for employment, legal, financial, moderation or safety decisions.
Your uploads
Only process files, PDF pages, Office embedded images, selected video frames and audio clips that you are authorized to use. Do not submit illegal material, malware, intimate content without consent, privileged recordings, biometric or voice-identification material, or regulated and highly sensitive information. The original PDF, DOCX, PPTX, video and audio remain local, but selected rendered page images, selected Office embedded-image copies, explicitly confirmed derived video frames and one explicitly confirmed standardized audio clip are uploads governed by the same restrictions. Current file handling is described in the Privacy page.
Free access, plans and billing
Guest visitors may run up to three live scans per UTC day without an account. Paid plans require a What Made It? consumer account. Dodo Payments provides website checkout and billing as Merchant of Record; Apple provides iOS in-app subscriptions through the App Store. What Made It? does not receive or store complete payment credentials. The applicable provider shows the localized price, billing period and purchase terms before confirmation. Subscription access continues for the paid period unless it is cancelled, expires, is revoked, is refunded or payment fails. Website subscriptions are managed through the hosted Dodo flow; iOS subscriptions are managed through App Store subscription settings and Apple’s purchase terms.
An environment or checkout labelled Preview, Test, Sandbox or Simulator does not create a production charge or production entitlement. A production purchase occurs only through the provider confirmation interface that presents the real price, billing period and currency.
Availability and changes
The service may be interrupted, changed or withdrawn. Reports should be independently verified and exported when needed. No accuracy, uptime or fitness-for-purpose warranty is provided unless a separate written agreement states otherwise. Questions about plans, refunds or these terms can be sent to support@whatmadeit.com.